AI agent traffic analytics for e-commerce
How to measure AI agent traffic on an online store: which agents visit, what they read, what they buy, and what to do about it.
Short answer: web analytics counts people. AI agents need their own report: who they are, how often they come, what they read and what they buy. Ostia gives you that from one tag.
What to measure
| Question | Where in Ostia |
|---|---|
| Which AI agents visit, and how often? | /app > Agent visits, by vendor and agent |
| Is it growing? | the 7 and 30 day change on each card |
| What do they read? | /app > What they read, by page type |
| Do they bring orders? | /app > orders, on WooCommerce |
| Do they try to contact us? | weekly report: contact attempts, agents against people |
Why standard analytics misses it
Many agents never run analytics scripts, and the ones that shop in a browser look like ordinary visitors. Referral traffic from chatgpt.com or perplexity.ai is people clicking links in answers, which is useful but different: it is not the agent's own visit.
Get it running
- Start free: pick your platform and sign in.
- Install with the script tag, WordPress plugin, Cloudflare or Shopify theme tag.3. Read /app and turn on the weekly report.